Vice President of Marketing & Government Affairs
Pam Mammarella is a results-driven executive with a strong track record of leading marketing strategy, communications and high performance teams. Since joining NewCourtland in 1996 and quickly ascending to the senior management team in 2001, Ms. Mammarella has solidified her position as a passionate leader in the long-term care industry who is touted for her ability to develop strategic relationships that further NewCourtland’s mission as a leading non-profit provider of affordable housing, community services, and skilled nursing care in service of low-income seniors in Philadelphia.
Currently, Ms. Mammarella serves as vice president of marketing & government affairs where she is responsible for corporate communications, marketing, community outreach, public and government relations, as well as strategic planning. In addition, Ms. Mammarella oversees operations for the Network’s senior centers and affordable senior housing properties. Under her direction, NewCourtland has increased its brand awareness and established integrated marketing practices for both recruitment and census development resulting in consistently high census and industry-low vacancy rates for nurses.
Ms. Mammarella also serves as the founder of Comfort & Joy, an intergenerational arts & cultural program that serves as the “art & soul” of NewCourtland, preventing social isolation amongst the seniors it serves while celebrating the talents and experiences of all generations. Since its inception, Comfort & Joy has won a variety of international, national and regional awards including: The PANPHA Distinguished Service Award for Innovation of the Year for “Philadelphia Stories: Through the Ages”; The American Society on Aging Award for Innovation and Quality in Healthcare and Aging; The Generations United Leadership Award; PANPHA Distinguished Service Award for Innovation of the Year and The American Association for Homes and Services for the Aging (AAHSA) Award for Innovation of the Year for the Golden Eagle Scout Program; and The American Society on Aging Healthcare and Aging Award for Innovation and Quality in Managing Chronic Disease for the Voices of Ages Intergenerational Choir.
A sought-after thought leader, Ms. Mammarella is the immediate past Board Chair of the Pennsylvania LIFE Providers Alliance (PALPA), is the chair of the Managed Long-Term Services and Supports (MLTSS) subcommittee of the Medical Assistance Advisory Committee (MAAC), as well as a member of the MAAC, and an appointee of the Joint State Government Commission Advisory Committee on Long-Term Care Services and Supports. She was invited in 2005 to sit on the International Longevity Center’s Panel of Experts to make recommendations for the White House Conference on Aging and served as an advisory committee member to the Department of Public Welfare’s Office of Long Term Living on behalf of the PALPA workgroup. In addition, she is a member of the Center for Emerging Visual Artists Board of Directors and in the past has served in the following capacities: Board member of Center in the Park; member of the Philadelphia Partnership for Long-Term Care Committee; member of the Pennsylvania Intra-Governmental Council on Long-Term Care Emerging Issues Work Group; AAHSA’s (now LeadingAge) Inner City Brain Trust; Society for the Arts and Long-Term Care National Advisory Council (formed by the Society for the Arts in Healthcare, IDEAS Institute and the Rothschild Foundation); Steering Committee member for the Pennsylvania Governor’s Conference for Women; Childcare Matters Public Policy Advisory Committee Member; and the 2006 recipient of the Philadelphia 76ers “Hometown Hero: In the Spirit of Alex Scott” Award.
Prior to joining NewCourtland, Ms. Mammarella worked in the corporate and media-arts communications field for more than fifteen years holding the position of national sales manager for an employee benefits communication company and operating a film and video development and production company.
Ms. Mammarella received her Bachelor of Arts with honors in Media Arts from Temple University and resides in Moorestown, New Jersey with her husband Jim Gallagher.